Case StudyConnecting Families to Defeat Social Isolation with Chat & Call Functionalities from MirrorFly

Customer Persona

Launched primarily to improve quality communication and strengthen family bonds, the client app caters to senior citizens, thus beating loneliness that prevails in their households. In order to foster better human connections and drive value into families in the regions of the United States and Canada, our client has built an easy, user-friendly app that the elderly can make use of to connect and communicate with other members of the family.

The Challenge

As a value-driven app, our client was actively on the lookout for a unified messaging solution that effectively addresses the isolation and challenges senior citizens face to establish immediate connections among individuals across various apps. Implementing easy-dial calls and chat were their prime motive to make the elderly in a family feel loved and cared for. Hence, providing user-friendly options were targeted upon.

The Solution

With an easily accessible UI and highly-simplified chat and calling features, the app had made its way to being a favorite among senior citizens across families in the regions of the USA and Canada. Besides the default in-app communication suite, MirroFly initiated contact, group, and sub-group customizations for the elderly to easily establish connections and talk to. For a more personalized touch, members can create a profile and group of their choice, automate calls with scheduling options that make the whole experience a stress-free one.