Case StudyLeading Australian Doctor Community Uses MirrorFly SDKs to Engage Subscribers 5X More via in-App Communication

Customer Persona

Being the largest independent community platform for frontline and healthcare professionals, our client app was launched as an interactive space for practitioners to be informed with the latest medical news, clinical updates, etc. With over 4 decades in the industry, the doctor app fosters great connectivity among medical professionals for keeping them informed on the medical practices around the globe that keeps advancing every day.

The Challenge

The community platform was primarily in search of integrating effective communication capabilities within their dedicated applications online. They wanted to organize peer discussions, provide specialists updates, CPD-accredited clinical guidance, etc within their domain. In pursuit of secure and fruitful in-app interactions within the doctor community, our client was encouraged to introduce Video, Voice and Chat features to ensure a smooth and comprehensive workflow across web, Android & iOS apps.

The Solution

MirrorFly strengthened the doctor-based app with the integration of chat, video and voice calling capabilities to stay connected regardless of where they are located. This proved to be highly beneficial in managing events and receiving updates related to medical data. To make it further more interactive, options for organized group channels that eased clinician-practitioner conversations within the app. Media file exchanges, private / group calls added great value to the app to keep doctors up-to-date on all the happenings in the medical industry.